Analytics & Business Intelligence
Stop Building Reports You Don't Trust
Most analytics implementations are broken. tracking is incomplete, data is unreliable, and reports contradict each other. We build analytics foundations you can trust. Clean data. Reliable tracking. Dashboards that answer real business questions.
Trusted by data-driven teams at
What We Deliver
Analytics That Drive Decisions, Not Just Dashboards
We build the measurement infrastructure your team needs to make confident, data-driven decisions. From strategy through implementation to ongoing support.
Measurement Strategy & KPI Frameworks
We define what actually matters for your business, then build the tracking plan and KPI framework to measure it. No vanity metrics, just the numbers your leadership team needs to make real decisions.
Analytics Platform Implementation
We implement Amplitude, Mixpanel, and GA4 the right way. Proper event taxonomies, cross-device tracking, and data governance baked in from day one. As a Premier Amplitude Partner, we bring unmatched depth.
Data Quality Audits & Remediation
Our analytics audits are the most thorough you've seen. We examine code, data quality, KPIs, campaigns, events, and advanced configuration, then deliver actionable fixes, not just a list of problems.
Dashboards & Reporting Infrastructure
We build dashboards designed for collaboration that update in real time. Your KPIs are readily available, clearly highlight conclusions, and lead directly to action items. Not another hour of data wrangling.
Marketing Attribution & Channel Analysis
Know exactly which channels drive revenue and which burn budget. We design and implement multi-touch attribution models so your team can allocate spend with confidence, not gut feel.
Team Training & Analytics Enablement
We don't just implement and disappear. We train your team until a data-driven approach is second nature, from understanding how data is collected and processed to using it to make your KPIs grow.
How We Work
From Broken Tracking to Trusted Data in Weeks
We follow a proven methodology that starts with understanding your business (not just your tools) and delivers results you can act on fast.
Analytics Audit
We examine your current setup top to bottom. Code, data quality, KPIs, event tracking, and configuration. You get a clear picture of what's working, what's broken, and what's missing.
Measurement Strategy
We build a measurement plan tied to your business goals. Defining the events, properties, and KPIs that actually matter, along with tool recommendations and a prioritized roadmap.
Implementation
Our senior team implements your analytics platform, configures tracking, builds dashboards, and integrates with your existing tools. We do the hands-on work so your dev team doesn't have to.
Training & Enablement
We train your team to own the data. After a few months, you'll have a solid understanding of how data is collected, processed, and visualized, and exactly how to use it to grow.
What Our Clients Say
Analytics Teams Trust McGaw
From analytics audits to full platform implementations, here's what marketing and data leaders say about working with us.
McGaw has been helpful every step of the way. I am no stranger to Amplitude but there are still things I took away. I loved that we started with the document to start out with questions and map out fields and definitions. There are things we will borrow from and use with other teams.
I appreciate all the great work you've done. We've done a lot in the past couple of years and it's a testament to the good work you've done. Everything's been set up nicely.
The analytics audit was very thorough. The expectation was really high and we were impressed.
McGaw is awesome! McGaw has really raised the bar and is helping OURA achieve its goals faster.
McGaw was very responsive to our needs. They established a solid analytical foundation that we can build upon.
The project went really well, I'm happy we have the first set of Amplitude events up and running. Planning out the broader vision is also really helpful to set the groundwork for the future.
Ready to Trust Your Data?
Whether you're migrating platforms, or building a complete measurement strategy from scratch, we'll make sure your team can make confident, data-driven decisions.
