Overview One of the most challenging jobs as a marketer is proving ROI for your campaigns. There is a multitude of different methods marketers use, but the first step is tracking the success and failures of all the channels used for each campaign. The good news is…tracking your campaigns is simple if you know how to do it. We are here to show you how! Pinpointe hosted an exclusive webinar with McGaw.io’s CEO, Dan McGaw. Dan will show you an ROI tracking method that will enable you to:
- Track all cross-channel traffic
- Attribute traffic to different campaigns
- Understand the impact of A/B testing
- See what elements of your campaign are producing the greatest ROI
- And more…
Hosted by Eryn Branham, Director of Marketing at Pinpointe On-Demand, Inc.
Eryn Branham is the Director of Marketing for Pinpointe On-Demand, Inc. She has over a decade of experience in marketing, email marketing and graphic design.
Presented by Dan McGaw, CEO of UTM.io and McGaw.io
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of UTM.io and McGaw.io, an analytics and growth consultancy that helps product and marketing teams get data-driven and optimize their businesses. Coined one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United States State Department, where he had the privilege to advise universities, governments, and private corporations on how to build entrepreneur ecosystems.
