Most e-commerce teams have plenty of data.
The problem is turning that data into decisions that increase revenue.
In this session, McGaw and Mixpanel will walk through a practical framework for moving from lagging, siloed reporting to a living strategy map that links company goals to the exact funnel moments where revenue is leaking.
What you will learn (key takeaways)
- How to turn your top business objectives into a clear metric tree that aligns leadership and execution.
- How to pinpoint where revenue is leaking using a structured diagnosis workflow.
- How to connect quantitative behavior patterns to the “why” behind them, so you can prioritize fixes with confidence.
What we will cover (high-level agenda)
- The “dashboard trap”: why traditional reporting rarely drives revenue decisions
- A quick map of the common challenges e-commerce teams hit (and why they persist)
- Build a living strategy map with metric trees to align goals → KPIs → actions
- Use Mixpanel’s MCP to ask better questions of your existing data (and move faster)
- Improve measurement clarity with attribution reporting (first/last touch) and downstream impact
- Pair quantitative insights with session replay + heatmaps to understand the “why”
Bonus for attendees: McGaw Growth Systems Assessment
Everyone who registers and attends will be eligible for a free revenue leak diagnostic and roadmap build in a Growth Systems Assessment from McGaw.
McGaw’s Growth Systems Assessment is a rapid, structured diagnostic that uncovers your biggest growth constraints, and delivers an actionable plan to execute on identified priorities.
You will walk away with:
- A prioritized view of where revenue is leaking
- Clear next steps for what to fix first
- Recommendations for improving measurement, experimentation, and execution velocity
Presented and Hosted By:
Ruben Ugarte – Senior Analytics Consultant @ McGaw
Ruben brings over 10 years of expertise in analytics and marketing. As a Senior Analytics Consultant at McGaw, he specializes in leveraging tools like Amplitude, Mixpanel, and Twilio Segment to drive data-powered results.
Daniel Schmidt – Product @ Mixpanel
Dan Schmidt is a product leader exploring how builders and AI agents can collaborate to grow their businesses. As the founder and former CEO of DoubleLoop, he helped pioneer metric trees as a way to connect product work to business outcomes. Following DoubleLoop’s acquisition, he now works on advancing AI-powered analytics at Mixpanel.
