Understanding B2B attribution can be intimidating. With so many tools, platforms, and models available today, it’s challenging to determine which is right for your business.
That’s why we’ve gathered industry experts to discuss the fundamental problems marketers are facing in 2024 and the strategies they’re using to overcome challenges.
Join us for a conversation hosted by Dan McGaw, CEO of McGaw and UTM.io, with panelists Andy Caron, President of Revenue Pulse, Drew Smith, Co-founder and CEO of Attributa, and Steffen Hedebrandt, Co-founder and CMO of Dreamdata.
In this live panel, you will learn:
- Latest advancements in attribution modeling and their impact.
- Personal approaches and best practices for successful attribution.
- The role of attribution in marketing ROI with insights into how attribution influences budget allocation and shapes marketing strategy.
- Recent cross-channel and multi-touch attribution developments include integrating offline and online data.
- The long-term future of attribution and its continued impact on marketing.
Dan McGaw, CEO of McGaw and UTM.io
Dan McGaw, an award-winning entrepreneur and speaker, is the fat head behind McGaw.io, a tech stack and martech consultancy. Known as one of the original growth hackers, he led marketing at Kissmetrics.com and got CodeSchool.com acquired for $36m.
Andy Caron, President of Revenue Pulse
Andy Caron has been an influential figure in the Marketo community since 2012, passionate about marketing operations, attribution, and system integrations. She values mentoring the next generation of marketers and is dedicated to training and coaching her teams.
Drew Smith, Co-Founder and CEO of Attributa
Drew is currently the Founder and CEO of Attribute, a consulting firm specializing in attribution and marketing analytics. Before Attributa, Drew worked in consulting and in-house marketing roles, including time with LeadMD.
Steffen Hedebrandt, Co-Founder and CMO of Dreamdata
Steffen has an exceptional growth mindset, is data-driven by heart, and loves all parts of scaling businesses. He’s a notorious growth hacker. With his successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen truly knows firsthand the pain points of rapidly scaling marketing and growth. Today, Steffen serves as the co-founder and Chief Marketing Officer at Dreamdata.