Apple’s privacy-first features are rewriting the rules of digital marketing. Learn how to adapt before your data dries up.
Apple’s Intelligent Tracking Protection (ITP) and iOS 17 privacy updates are putting the squeeze on marketing analytics, reducing ad attribution accuracy, breaking tag managers, and making remarketing harder than ever.
In this informative deep-dive, we’ll walk through:
- What Apple’s ITP is and how it keeps evolving
- How iOS 17 and Advanced Tracking Protection block your tools
- Why first-party data and owned channels are more critical than ever
- Strategic and technical solutions to protect your marketing performance
You’ll leave with actionable steps to fortify your stack and adapt your attribution strategy for a privacy-first world.
Presented by:
Presented and Hosted by Andrew Seipp of McGaw
Andrew is a Solutions Architecture Director at McGaw heading up CDP and analytics implementations.
Andrew has more than 12 years of experience in the marketing technology space. He is McGaw’s go-to expert in designing and implementing solutions involving CDPs, marketing analytics, and marketing automation tools like Hubspot.
With Guest Speaker, Darcelle Pluviose of Segment
Darcelle is a Senior Product Marketing Manager at Twilio Segment Customer Data Platform, for Advertising Optimization solutions. Passionate about helping brands boost ROI by leveraging secure data efficiently for high-value marketing strategies.
