In 2001, seventeen prominent thinkers got together and came up with an agile manifesto, a document that prioritized certain business elements over others and that can change the way you see your business.
In these slides, which were given alongside a presentation, Dan McGaw (Founder of Fuelzee, former Head of Marketing at Kissmetrics, and now Founder and CEO of McGaw.io) will show you how an agile methodology can give your business a huge advantage.
Traditional marketing is typically very linear. First you come up with an idea. Then you do a competitive analysis. Then you create a design. Then comes engineering, followed by support and sales. Even reading it is tedious!
This process can be successful, but does have several glaring flaws. Because each step must be done in order, it takes a long time to do anything. And because one section leads directly to another, there are many different points where everything can break down, causing missed opportunities and gaps in service.
Agile Marketing can change that. In these slides, you’ll learn more about the basics of an agile marketing strategy and how to successfully leverage its strengths. As the agile marketing manifesto states, you’ll find out how to prioritize the following:
- Individuals and interactions over process and tools
- Working software over comprehensive documentation.
- Customer collaboration over contract negotiation.
- Responding to change over following a plan.
Once you have your agile marketing system in place, you can grow your business faster and smarter than the competition. Download these slides to help you get started.
