Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction. In this webinar with Dan McGaw, CEO of McGaw.io, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you’ll learn:
How to set yourself up for success in tracking ROI
What tools will enable you to track everything
What this one trick can do for you and how to implement it quickly
How to show ROI for the campaign you just ran, and back it up with data
Presented by: Lance Loveday, CEO, Closed Loop
Lance has been a leader in digital advertising for 20 years and is the founder and CEO of Closed Loop. Closed Loop specializes in helping high-growth companies realize massive profit through online advertising on Google AdWords, Facebook, programmatic display and other channels.
Closed Loop has worked with numerous high-growth brands and managed over $500M in digital ad spend for their clients. Lance is also a mentor for 500startups, a 3X founder and bootstrapped Closed Loop to over $5M in ARR.
Hosted by Dan McGaw, CEO of McGaw.io
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, an analytics and growth consultancy that helps product and marketing teams get data-driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.