Overview
Being a marketer is a fun and rewarding job, but it can also stink when you have to prove your ROI. With so many channels and different tactics, there is not always a simple way to prove something drove revenue in the right direction.
In this webinar with Dan McGaw, CEO of McGaw.io, we will take a look at how this one trick has helped him prove ROI from every campaign he works on.
In this webinar you’ll learn:
- How to set yourself up for success in tracking ROI
- What tools will enable you to track everything
- What this one trick can do for you and how to implement it quickly
- How to show ROI for the campaign you just ran, and back it up with data
Presented by: Lance Loveday, CEO, Closed Loop
Lance has been a leader in digital advertising for 20 years and is the founder and CEO of Closed Loop. Closed Loop specializes in helping high-growth companies realize massive profit through online advertising on Google AdWords, Facebook, programmatic display and other channels.
Closed Loop has worked with numerous high-growth brands and managed over $500M in digital ad spend for their clients. Lance is also a mentor for 500startups, a 3X founder and bootstrapped Closed Loop to over $5M in ARR.
Hosted by Dan McGaw, CEO of McGaw.io
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of McGaw.io, an analytics and growth consultancy that helps product and marketing teams get data-driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.
