What Exactly is a UTM?
Glad you asked. A UTM (Urchin Tracking Module) is a tag appended to the end of a URL. When this UTM tag is appended, it allows you to track referral traffic much more accurately. Without appending UTMs to your links, you’ll only track the general source of your traffic (such as AdWords or Facebook) instead of the specific campaign or post (such as an indi- vidual blog post). This allows you to take the guesswork out of how various ads, pieces of content, and other mediums are performing on a campaign level.
Proving the return on investment for social media and content marketing just got ten times easier. Is this guides we will breakdown:
- What a UTM is
- How to create UTMs to track you marketing ROI
- Give you examples of how you can use UTMs in your workflow
- Where to measure UTMs in your analytics tools