Overview
We can now track every customer action and connect our tools in ways we never thought possible. With the rise of companies like Experian, Data.com, InfoUSA, Clearbit, TowerData, and FullContact, a marketer can select from hundreds of customer attributes with just an email address. If we combine this with all our other customer data, you can do personalization at scale.
But personalization is complex! It requires a lot of technical know-how, and the room for error is scary.
Dan McGaw, CEO of McGaw.io, will explain the first crucial step of implementing an effective personalization program and will walk you through the steps of properly auditing and creating a well-structured marketing technology stack taxonomy.
You’ll Learn:
- The dos and don’ts of creating a taxonomy
- How to leverage a taxonomy in personalization to drive engagement
- How to properly audit and build the right taxonomy for your stack
- How to grow revenue with the right taxonomy stack
Presented and Hosted by
Dan McGaw, CEO of UTM.io and McGaw.io
Dan McGaw, an award-winning entrepreneur and speaker, is the fat head behind McGaw.io, a tech stack and martech consultancy. Known as one of the original growth hackers, he led marketing at Kissmetrics.com and got CodeSchool.com acquired for $36m.
