Presented by:
Overview
Is Marketing an art or a science?
In today’s digital world, with a hyper-informed customer and ever-evolving changes in consumer behavior and buying patterns along with a myriad of influences and touchpoints before making a buying decision — one could argue the need for measurable marketing is imperative!
Marketers are constantly struggling with the challenge of figuring out which efforts are producing results and impacting the bottom line.
Join marketing, data, and analytics experts from McGaw, Segment, and Looker, as we share best practices and insights for creating multi-touch attribution models. Specifically, we will showcase the Segment and Looker Multi-touch attribution Block that can empower your marketing teams and executives.
We will conclude the session with a fireside chat with our panelists and field audience questions to explore best practices in achieving the optimal solution for multi-channel attribution.
You will learn:
- How to understand your customer journey
- What is multi-touch attribution and how to implement it
- Identifying the right attribution model for your business
- How to get access to your raw data easily
- Measuring channel performance
- Evaluating ROI on your marketing spend
- Strategizing and forward-thinking marketing
Watch an insightful presentation and fireside chat to learn how you can leverage powerful, modern tech to maximize your ROI on marketing spend and deploy multi-touch attribution!
