Overview
Marketing personalization increases KPIs in nearly every situation except when you’re creepy. Being creepy makes your brand go viral on Twitter for the wrong reasons.
You have the tools to create personalization magic. You have so much information about your audience that you can literally include their own headshots in emails you send them.
So why is marketing personalization so hard to get right?
Get the strategies, tactics, and tools to create the delightful personalization experiences your customers deserve without landing yourself and your brand on the wrong side of knowing “just a little too much.”
Dan McGaw, CEO of McGaw.io, will explain critical steps to implementing effective personalization programs and walk you through creating personalized digital experiences that build trust and keep customers coming back for more.
You’ll Learn:
- Best practices for creating personalization that drives engagement
- Key differences between personalization vs. profiling
- How to navigate and implement effective email personalization
- How to properly implement personalized content distribution
Presented and Hosted by
Dan McGaw, CEO of UTM.io and McGaw.io
Dan McGaw, an award-winning entrepreneur and speaker, is the fat head behind McGaw.io, a tech stack and martech consultancy. Known as one of the original growth hackers, he led marketing at Kissmetrics.com and got CodeSchool.com acquired for $36m.
