Watch Funnel, McGaw.io, and Looker in their discussion on the complexities around ad/marketing data, dollar spend, how to measure it, and how the deployment of the right tech can address the challenges head-on.
You will learn:
- How to centralize all your marketing data sources in one location
- Aggregate those data sources to get a complete view of marketing spend and performance
- Make marketing data available and actionable to your organization
- Become data-driven marketing engines
There is no denying the fact that marketers in today’s digital world are overwhelmed with an abundance of data and the challenges that stem therefrom around complexity, formats, sources, silos, accuracy, and currency, to name a few.
For a marketing function to be impactful, it is absolutely critical to have a holistic view on marketing spend – so one can assess, track, monitor, and measure campaign performance and evaluate ROI.
Watch Looker, McGaw.io, and Funnel in this on-demand webinar as they illustrate how quickly and seamlessly, you can automate data collection and transformation across 100s of data sources into an easy to understand format for comprehensive spend and performance analysis.
Our MarTech experts will specifically showcase the new Funnel – Looker ‘Advertising Pulse’ block that provides an out-of-the-box view of metrics such as:
- A dashboard of Advertising pulse – clicks, CPC, impressions etc
- Traffic source breakdown
- Ad Spend over time
- Top performing keywords
- Cost per traffic source or cost per media type or campaign
Hosted by Dan McGaw, CEO of McGaw.io and UTM.io
Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management, and data governance tool. Named one of the godfathers of the marketing technology stack and one of the original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Before founding McGaw.io, Dan succeeded Neil Patel as the head of marketing at Kissmetrics. He was the first employee at CodeSchool.com, taking the company from $80k MRR to $400k MRR in revenue in just over a year and setting them up for success and their eventual acquisition by Pluralsight.