Data Enrichment – Driving Results Using All the Customer Data You Can Get

Watch on-demand

This panel features three Marketing and Data Enrichment experts:

  • Peter Bell, VP of Marketing, EMEA at Segment
  • Nina Wooten, Data Enrichment Expert, former Site Improve, ZoomInfo, and Mural
  • Kayvan Dastgheib, Global Head of Revenue Strategy & Operations at Tegus

These leaders have extensive experience in harnessing data to power their marketing and sales strategies. They will share their insights, experiences, and practical tips on leveraging data enrichment for growth, using internal and external data across departments.

You will hear firsthand how these experts overcame significant challenges, implemented innovative solutions, and achieved results. Whether you want to enhance your data quality, integrate diverse data sources, or utilize advanced techniques like Reverse ETL, this webinar will equip you with the knowledge you need to succeed.

 

Takeaways:

  • Discover the Best Practices for Data Quality: Learn how to normalize and standardize data to create accurate customer profiles.
  • Overcome Data Integration Challenges: Hear real-world solutions for maintaining data uniformity across various systems.
  • Maximize Internal Data Utilization: Understand how to leverage internal data from different departments to enrich company-wide insights.
  • Implement Reverse ETL Effectively: Gain tactical knowledge on using Reverse ETL to push data from your warehouse into operational tools.
  • Drive Business Success with Data: See how enriched data can lead to improved marketing performance, customer retention, and overall business growth.

 

Don’t miss this opportunity to learn from the best in the industry. Whether you’re a CMO, VP of Marketing, or VP of Demand Generation, this webinar will provide you with actionable strategies to unlock the full potential of your data.

 

Hosts and Guests

Host: Dan McGaw – CEO of McGaw and UTM.ioDan McGaw is a seasoned marketing technology expert and the host of The Stack, a podcast and webinar series focused on marketing technology and revenue operations. With years of experience in the field, Dan is passionate about helping businesses optimize their tech stacks to drive growth and improve customer journeys.

Peter Bell

Guest: Peter Bell – VP of Marketing, EMEA at SegmentWith vast experience in driving marketing strategy, demand generation, and business growth, Peter has held key leadership roles at companies like Twilio, Adobe, Marketo, Microsoft, and Sage. His expertise lies in market segmentation, product marketing, and sales enablement.

Kayvan Dastgheib

Guest: Kayvan Dastgheib – Global Head of Revenue Strategy & Operations at TegusKnown for his expertise in leveraging data to optimize growth and streamline GTM operations, Kayvan has a proven track record of boosting MQLs, improving sales performance, and driving significant business results through effective data management and strategy.

Nina Wooten

Guest: Nina Wooten – Data Enrichment and Marketing Expert. Formerly Demand Gen Leader at Siteimprove, Mural, and ZoomInfo. She specializes in data-driven marketing strategies and revenue generation. Nina’s extensive background includes positions at DiscoverOrg, ZoomInfo, and Mural, where she excelled in enhancing demand generation efforts and leveraging data for business growth.

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