Join Dan McGaw, CEO of McGaw.io, for a live interview with Nina Wooten, VP of Revenue Marketing at Siteimprove.com.
Discover how Nina tackled significant challenges in demand generation, leading to crucial operational improvements within her marketing funnel. This live discussion will delve into actionable strategies that Nina used to enhance lead conversion and improve pipeline growth and efficiency.
Main Takeaways:
- Creating and Achieving Unified Goals: Discover the importance of establishing common objectives across marketing and sales, driven by effective leadership from Nina and her team.
- Strategic Use of Technology for Marketing Outcomes: Explore how Nina strategically used technology to overcome challenges and improve her metrics.
- Diagnosing and Repairing Marketing Funnel Leaks: Nina shares insights into how critical leaks were identified and fixed within the marketing funnel, enhancing lead conversion and safeguarding pipeline.
- Boosting Demand Generation Efficiency: Learn the steps Nina took to improve the efficiency of the demand generation process, including better lead qualification and enhanced marketing-sales collaboration.
- Curbing Revenue Leak: Hear how Nina ensured quick follow-up on inbound leads, effectively preventing potential revenue losses.
Hosted By
Dan McGaw, CEO of McGaw and UTM.io
Dan McGaw, an award-winning entrepreneur and speaker, is the fat head behind McGaw.io, a tech stack and martech consultancy. Known as one of the original growth hackers, he led marketing at Kissmetrics.com and got CodeSchool.com acquired for $36m.
Joined By
Nina Wooten, VP of Revenue Marketing
Nina Wooten is an experienced demand and revenue generation specialist. They began their career at DiscoverOrg and worked their way up to become a Director of Demand Generation. Later, they held senior positions at ZoomInfo and Mural. Nina earned a Bachelor of Arts in Marketing from Washington State University Vancouver and holds a certification in Human Services Case Administration.
