PLG with Sales – Bethany Stachenfeld of Sendsparks’ Strategy and Tech Stack to Grow In The Enterprise

Join our host, Dan McGaw, as he interviews Bethany Stachenfeld, Co-Founder and CEO of Sendspark. Bethany shares Sendspark’s Product-Led Growth strategy to achieve growth with enterprise customers. Gain insights into how Bethany is overcoming the challenges of enterprise sales motions while running a PLG playbook. Learn the tools and strategies that are helping Sendspark grow.   What You’ll Learn:

• The challenge of product-led growth with enterprise customers.
• Strategies to automate lead qualification and engagement.
• How to integrate video tools to enhance sales processes.
• Balancing self-service models with high-touch sales approaches.
• Measuring success in an agile sales environment.

Learn from Bethany’s experience how to optimize your product-led growth sales strategy.   Presented and Hosted By: Dan is an award-winning entrepreneur and speaker with 25+ years of experience in marketing technology and analytics. Dan was formerly the head of marketing at Kissmetrics and was head of growth at CodeSchool.com, which was acquired by Pluralsight.     Bethany Stachenfeld is the Co-Founder and CEO of Sendspark, a leading video platform for sales teams. She has a rich background in marketing and sales, including roles at VidGrid and Filestack. Bethany holds a Bachelor’s degree from Washington University in St. Louis, which showcases her adaptability and leadership in the tech industry.