Join Dan McGaw and our guest, Evan Dunn, Head of Marketing at Servicebell.com, for an exclusive webinar on the journey from small deals to big wins in B2B marketing.
Discover how Evan tackled the challenges of targeting the right customers and enhancing outbound automation to boost pipeline generation.
Main Takeaways:
- Targeting Transformation: Learn Evan shifted ServiceBell’s focus from small to large customers and improved their deal close and pipeline gen.
- Boosting Phone Call Connect Rates: Discover the secrets to increasing your cold call connect rates from 1% to 5%.
- Sales Efficiency: Understand how simplifying complex sales tools can improve outcomes.
- Tool Optimization: Get insights into using advanced tools like Clay.com and SmartLead to streamline your sales process.
- Real-World Success: Hear about the practical steps and strategies that led to significant improvements in pipeline generation.
Don’t miss out on this opportunity to improve your B2B marketing approach. Learn how to drive better results with optimized targeting and improved outbound automation.
Hosted By
Dan McGaw, CEO of McGaw and UTM.io
Dan McGaw, an award-winning entrepreneur and speaker, is the fat head behind McGaw.io, a tech stack and martech consultancy. Known as one of the original growth hackers, he led marketing at Kissmetrics.com and got CodeSchool.com acquired for $36m.
Joined By
Evan Dunn, Head of Marketing at ServiceBell
Evan Dunn is head of marketing at ServiceBell, after stints at Syncari, Airwallex (unicorn), and Convoy (unicorn… RIP). Evan has a background as a head of product in AI analytics for TV & film, social listening and advertising consulting, and linguistics. Also does Spoken Word, has 3 kids, lives in Seattle.
