Overview
Marketers are always looking for better ways to understand data and make data-based decisions on campaigns and site performance. Overall, this has been somewhat difficult to do with Google’s out-of-the-box Google Analytics Dashboard and Custom reporting tools due to a limited amount of customization and the lack of visual appeal.
In this webinar, Mike Schmutz, Analytics Lead at McGaw.io, will discuss how a new player in the Google Analytics Suite, Google Data Studio, is the dashboarding tool analysts and marketing teams have been dreaming about for years.
You’ll learn:
- How to set up your first Data Studio Dashboard
- Learn how to gain access to our free Data studio dashboard template
- How to connect various connectors to your Data Studio Dashboard
- How to effectively utilize Google Data Studio
Presented by Mike Schmutz, Analytics Lead at McGaw.io
Mike Schmutz is an Analytics and Conversion Rate Optimization specialist. He has 10 years of experience in developing and managing analytics and CRO programs for large and small companies. His expertise ranges across multiple analytics platforms and integrating with other optimization systems. He has extensive knowledge in E-commerce and B2B marketing optimization strategies.
Hosted by: Dan McGaw, CEO of UTM.io and McGaw.io
Dan McGaw is an award-winning entrepreneur and speaker. He is also the Founder and CEO of UTM.io and McGaw.io, an analytics and growth consultancy that helps product and marketing teams get data-driven and optimize their businesses. Coined as one of the original growth hackers, he has led the teams at Kissmetrics.com and CodeSchool.com. In 2015, Dan was selected to be a United States Ambassador of Entrepreneurship by the United State State Department, where he had the privilege to advise universities, governments and private corporations on how to build entrepreneur ecosystems.
