You’ve probably heard a lot about conversion rate optimization, also known as conversion optimization or CRO. Conversion rate optimization is the process of increasing the percentage of visitors to your website that “convert.” This means that they perform a specific action (that you determine), like subscribing to a newsletter or making a purchase.
These slides, which were created by Dan McGaw, look at the fundamentals of conversion rate optimization. In this presentation, you’ll find all kinds of useful information on setting up a successful CRO strategy.
While every business is different, there are a few basic steps that will help you turn more of your visitors into customers. This presentation covers where to begin, how to track data, how to set up A/B tests, and more.
Each general topic includes specific examples or recommendations, including several suggested software platforms to help you collect your data, examples of a backlog, and instructions on how to set up a funnel. Do you have a specific step in your funnel that people consistently drop off? Consider a brief survey at the drop off point as people leave, asking questions like “Do you need assistance?”
When you get to A/B testing, you’ll find even more information to help you get started. Dan gives you a few of the best places to begin testing and several ways that you can improve your backlog. Finally, Dan offers bonus tips to avoid common mistakes that people make.
A successful conversion rate optimization process is important for any business and at any stage. If you want to convert more of your visitors, you won’t want to miss this presentation.