How Crunch Fitness Doubled Memberships with Unified Marketing Data

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Crunch Fitness wanted better visibility into the entire member journey, from the first ad click all the way through ongoing engagement. They teamed up with McGaw to bring all their data together, improve attribution, and ultimately boost their return on investment.

In this case study, you’ll learn how Crunch:

Centralized fragmented marketing data across Google Ads, Meta, TikTok, and over 400 locations
Enabled cross-functional teams to collaborate around a single source of truth
Built custom dashboards for real-time insights at both national and local levels
Increased paid digital membership signups by 2x
Dramatically improved cost per acquisition (CPA) and reporting efficiency

Download the case study to see how data-driven operations helped Crunch power growth across hundreds of locations.

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How Crunch Fitness Unified Their Marketing Data and Doubled Paid Memberships

Discover how McGaw helped a leading fitness brand gain full visibility into the member journey and scale smarter

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Resources