Crunch Fitness wanted better visibility into the entire member journey, from the first ad click all the way through ongoing engagement. They teamed up with McGaw to take a fresh look at their tech stack architecture and diagnose the root cause of their tech stack challenges.
In this case study, you’ll learn how Crunch:
- Centralized fragmented marketing data across multiple ad, email, and social channels
- Enabled cross-functional teams to collaborate around a single source of truth
- Improved retention across 400+ locations
- Saved over $300,000 in platform and services costs by choosing the right CDP
- Improved smarter ad spend by optimizing budget allocations based on real attribution
Download the case study to see how data-driven operations and choosing the right CDP helped Crunch power growth across hundreds of locations.
