Apple’s Intelligent Tracking Protection (ITP) changed measurement. Here’s how to adapt.
Safari’s privacy updates have quietly rewritten the rules for how marketing teams measure performance, from remarketing and conversion tracking to attribution and the reliability of analytics data.
In this educational session, we’ll break down what’s changed in ITP (including the latest Safari/iOS behavior), what it means for your data, and the practical steps you can take to keep your tracking and analytics useful in a privacy-first world.
What we’ll cover
- Quick recap: what ITP is (and why it matters)
- Where measurement breaks first
- What’s new in recent Safari / iOS updates
- How to respond (without chasing hacks)
Key takeaways
By the end of the webinar, you’ll be able to:
- Explain the most common ways ITP disrupts marketing analytics and attribution
- Identify which parts of your current tracking setup are most exposed
- Prioritize practical, privacy-aligned changes that improve data quality over time
Presented and Hosted By:
Dan McGaw
Dan, one of the original growth-hackers, has lead the teams at Code School and Kissmetrics to create massive growth. He previously founded the companies Fuelzee, Starter Studio, and Bootstrap Academy. He is the Founder and CEO at McGaw, an analytics and growth consultancy.
Andrew Seipp
Andrew, our Solutions Architect Director, has more than twelve years of experience driving success for clients. He creates and implements strategies that are fully automated and scalable using tools like Hubspot, Segment, Autopilot, and other tools of the marketing trade.
