Many brands are leveraging the increasing popularity of video marketing to grow their businesses. In a sea of content, how can you tell if your business videos are making an impact?
We all hope that the hard work we put into a video will help our business, but if we’re not tracking the important metrics, we can’t know for sure. It can feel like your video content is helping, but we all know that our gut impressions aren’t always correct.
In order to know if your marketing videos are helping you and your business achieve your goals, you need specific numbers. Many businesses track views, but then forget about other metrics like reach, view through rate, and load time.
In this ebook, learn about the ten most important video metrics to track when you create a marketing video. Tracking these metrics will let you know if your videos are helping your business achieve its goals. Use our guide to find out which metrics you’ve overlooked.
“Wait but, why isn’t it just about the views?”
We hear you. 10 metrics seem a bit overwhelming, especially if you were absolutely happy just monitoring the views. It’s important to understand how integrated and interconnected modern digital marketing is. You don’t want the visitor to just watch, do you? You want them buy something!
The metrics suggested in this guide help you take a more holistic approach to evaluating the success of your video, they help you understand where your videos stand in your overall marketing strategy, how they compare to other marketing channels/approaches, and ultimately how they directly affect your bottom line.
So, while the 10 metrics may seem like a lot to keep an eye on, don’t make the mistake of thinking that they’re an overkill. Inside the guide you will not only learn about the metrics separately but also about how some of them can be used together to obtain some interesting actionable insights. Sounds cool? If that’s not enough, we also throw in suggestions about some of the tools you can use to make your video marketing experience as smooth and as efficient as possible.