Many brands are leveraging the increasing popularity of video marketing to grow their businesses. In a sea of content, how can you tell if your business videos are making an impact? We all hope that the hard work we put into a video will help our business, but if we’re not tracking the important metrics, we can’t know for sure. It can feel like your video content is helping, but we all know that our gut impressions aren’t always correct. In order to know if your marketing videos are helping you and your business achieve your goals, you need specific numbers. Many businesses track views, but then forget about other metrics like reach, view through rate, and load time. In this ebook, learn about the ten most important video metrics to track when you create a marketing video. Tracking these metrics will let you know if your videos are helping your business achieve its goals. Use our guide to find out which metrics you’ve overlooked.
Many brands are leveraging the increasing popularity of video marketing to grow their businesses. In a sea of content, how can you tell if your business videos are making an impact? We all hope that the hard work we put into a video will help our business, but if we’re not tracking the important metrics, we can’t know for sure. It can feel like your video content is helping, but we all know that our gut impressions aren’t always correct. In order to know if your marketing videos are helping you and your business achieve your goals, you need specific numbers. Many businesses track views, but then forget about other metrics like reach, view through rate, and load time. In this ebook, learn about the ten most important video metrics to track when you create a marketing video. Tracking these metrics will let you know if your videos are helping your business achieve its goals. Use our guide to find out which metrics you’ve overlooked.