Is Apple’s ITP Quietly Destroying Your Marketing Data?
Safari’s ITP has rewritten the rules for attribution, conversion tracking, and remarketing, and most teams don’t realize how much data they’re actually losing. Book a free assessment and get a concrete plan to fix it.
Previous Success At
The data you’re making decisions on is incomplete, and ITP is a big reason why.
- Safari and iOS account for 35–60% of many B2C audiences, and ITP deletes first-party cookies in 7 days or less
- Ad click attribution from Safari disappears from your conversion reports, skewing ROAS and CAC
- Remarketing audiences shrink because ITP prevents pixels from recognizing returning visitors
- Analytics platforms show conflicting numbers as third-party scripts are blocked or throttled
- Privacy workarounds stop working with every Safari update, leaving teams back at square one
- Your team doesn’t fully trust the data, but doesn’t know where to start fixing it
Get a clear picture of where your tracking is breaking and exactly what to do about it.
What is the Privacy-Ready Analytics Assessment?
What We’ll Cover in Your Assessment
Three components designed to give you clarity on your ITP exposure and a concrete path to better data.
Your Tracking Stack & Gaps
60 minutes
- Which tools and tags are ITP-affected?
- How much of your audience is on Safari or iOS?
- Where are conversions being lost in reporting?
- What are your biggest attribution blind spots?
- Where does your data stop being trustworthy?
Your Data Quality Report
10–15 pages, ~7 days following your call
- What’s breaking and why, channel by channel
- Which parts of your stack are most ITP-exposed
- Where server-side tagging would have the most impact
- Your current measurement risk and data quality score
Your Privacy-Aligned Roadmap
Your outcome
- Quick wins you can act on in 30–90 days
- Server-side and first-party data opportunities, prioritized
- Attribution fixes that don’t rely on workarounds
- A leadership-ready plan for sustainable, privacy-aligned measurement
Deliverables
What You’ll Walk Away With
A practical, ITP-specific plan with prioritized actions you can start on immediately, and results you can take to leadership.
Is This Right for You?
Who This Is For
This Is for You If
- You’re a marketing or analytics leader at a company with $10M+ in revenue
- Safari or iOS accounts for a meaningful share of your traffic
- You run paid media and don’t fully trust your conversion or attribution data
- Your analytics setup hasn’t been audited since ITP started evolving
- You want clean, defensible data, not privacy workarounds that break every update
- You’re willing to make structural changes to how you track and measure
This Is NOT for You If
- You don’t run paid media or rely on remarketing
- Your traffic is almost entirely non-Safari and non-iOS
- You already have a fully server-side, privacy-compliant tracking stack
- You’re not ready to make any changes to your current setup
- You expect an instant fix without any implementation work
Questions
Frequently Asked Questions
It’s a structured diagnostic focused specifically on how Apple’s ITP is affecting your marketing data. McGaw analyzes your current tracking setup, identifies where attribution and conversion data is being lost to ITP, and delivers a written report with prioritized, privacy-aligned recommendations. Unlike a generic analytics audit, this is built around the specific challenges ITP creates for marketing and analytics teams.
Most audits focus on whether tracking is implemented correctly. This assessment focuses on whether your tracking is surviving Safari’s privacy restrictions, which is a different and increasingly critical question. We look specifically at cookie lifespans, server-side opportunities, attribution gaps by browser, and how to build a measurement foundation that doesn’t rely on workarounds that break with every Safari update.
That’s a great start, but server-side tagging alone doesn’t solve every ITP challenge. We’ll assess whether your implementation is configured correctly for ITP resilience, identify any remaining gaps, and confirm whether your attribution model accurately reflects what’s actually happening with your Safari traffic. Many teams are surprised by what’s still slipping through.
About 2 weeks from booking to completion. After your 60-minute assessment call, we develop your report and deliver it in a follow-up review approximately one week later.
You receive a report with clear priorities: what to fix now, what to plan for, and what the tradeoffs are. You have complete flexibility. You can implement the recommendations with your own team, engage McGaw to help execute, or use the report to build internal buy-in. It’s yours to act on however makes the most sense for your organization.
Absolutely, it’s encouraged. Bring your analytics lead, marketing ops manager, or anyone who can speak to your current tracking setup. The more context we have about your stack and traffic patterns, the more precise and actionable our recommendations will be.
Book Your Privacy-Ready Analytics Assessment
Find out exactly where ITP is breaking your data, and get a prioritized plan to fix it.
