Build the Perfect
Marketing Technology Stack
Easily visualize and find new ways to optimize your entire marketing stack all in one place
Manage Your Entire Growth Stack
Track new tools
Track Monthly Costs
Assign Tool Owners
How to Build a MarTech Stack Using Our Visual Generator
Plug in your existing stack of tools
Review the marketing technology you’re already using. Diagram your existing tools, think about their integrations and how your customer data and marketing infrastructure is working. Gain a visual overview by plugging it all into our builder. One of the benefits of this step is that it helps you audit your current stack.
Add new tools from your wishlist
MarTech stacks evolve and it’s critical that you keep yours in sync with your objectives. Whether there’s a tool that you’ve discussed in a meeting, or a tool you keep hearing about in your mastermind group, you can use our builder to better understand how it will fit into your stack.
Keep your MarTech budget in check
MarTech costs add up. Putting the cost of each tool into the builder will help you gain an overview, all in one place. Adding new tools and their costs, or removing tools if they now seem expensive, will help you hit your budget just right.
Facilitate ownership
Each tool should have an owner. They’ll be responsible for its taxonomy, documentation, integrations, troubleshooting. They’ll also be in charge of the data input and output. Marketing Operations is becoming a more and more common profession with responsibility for the stack, and you will want your other team members to be involved as well. Use the stack builder to assign specific individuals to specific tools.
Plan out implementation
Being able to visually see how your tools integrate will make it easier for you to plan out the implementation project. You’ll be able to prioritize with confidence and stay focused during the long term effort of building the best stack possible. Your integrations will be easier to understand, and you’ll have a clear vision of where you’re going. For a clear example of the benefits gained, check out our Real Thread case study.
Build with experts
Our clients benefit from our profound experience of building tailored MarTech stacks. The free tool above is something that we decided to bring it to the public, so we can contribute to a better use of marketing tools by everyone. To get more of our help with your MarTech needs, start by booking a consultation.
Our clients benefit from our profound experience of building tailored MarTech stacks. The free tool above is something that we decided to bring it to the public, so we can contribute to a better use of marketing tools by everyone. To get more of our help with your MarTech needs, start by booking a consultation.
Agile Foundation
You’ll avoid large-scale development projects that are outdated by the time the project is completed. Instead, connecting tools via APIs allows you to stay nimble. You can generate actionable reports with limited human input required. As your needs change, your stack can adapt and evolve with you. So come back to this tool and generate the change you’re considering before you start working on changes in your integrations.
Higher Adoption Rates
Having your teams select tools that meet their specific needs will result in higher adoption rates. Your business will have more tools that are fit for purpose, better documented, and well understood. This will positively impact productivity and cost. So go ahead and invite your pertinent team members to play around with this visualizer.
Limited Downtime
Having a stack of different yet integrated tools removes a single point of failure. The impact of downtime of a single tool becomes limited. As your needs grow, your apps and tools can scale accordingly without slowing down or limiting use. So feel free to try putting tools into our stack diagram generator even if you don’t intend to implement them right away.
Increased Revenue
Designing and implementing a MarTech stack that’s perfect for you will boost performance of your marketing team. Saving time and money on expensive development projects, continuous training and troubleshooting, or clumsy tech support means the return on your global marketing investment goes through the roof.
