Do you commonly face the challenge of piecing together fragmented user journeys?
The result? Missed opportunities, unclear customer insights, and a nagging feeling that your strategies might be misaligned with market demands.
Join Dan McGaw, CEO of McGaw.io and UTM.io, and Hamed Kian, Senior Analytics Manager at McGaw, to explore how integrating marketing and product analytics can drive business growth.
In this webinar, you’ll
- Understand how historical silos have transformed in the digital age and the evolution of marketing and product analytics.
- Learn what sets marketing and product analytics apart and why their unification is crucial for success.
- See how unified analytics enables full customer journey visibility, cross-functional collaboration, and cost-efficient operations.
- Get insights into real-world applications, from enhanced customer segmentation to predictive analytics for user retention.
- Catch up on the trends on how major analytics platforms are adapting to this convergence.
- Learn how to bridge the gap with a hybrid approach using Google Analytics 4 (GA4) and Amplitude.
Unifying product and marketing analytics leadings to more effective campaigns, optimized resource allocation and accelerated revenue growth.
Join us to learn how to create a unified view of your customers across marketing and product touchpoints using Amplitude and Google Analytics 4. Save your spot now.
Hosted By:
Dan McGaw, CEO of McGaw
Dan McGaw, an award-winning entrepreneur and speaker, is the fat head behind McGaw.io, a tech stack and martech consultancy. Known as one of the original growth hackers, he led marketing at Kissmetrics.com and got CodeSchool.com acquired for $36m.
Presented By:
Hamed Kian, Senior Analytics Manager @ McGaw
Hamed specializes in marketing and product analytics solutions, focusing on strategic planning for analytics use cases, tracking taxonomy, tracking instrumentation, data visualization, and data governance. He is proficient with CDP platforms like Segment and analytics tools like Amplitude, and Google Analytics. He excels at leveraging these technologies to drive measurable client growth and success.
